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报刊文摘

 

 

EDGII品牌故事

来自澳洲的尚点睛之笔

EDGII有高端前沿,时尚嗅觉敏锐的含意

致力于打造衣柜必不可少的时尚单品概念

由澳洲六位名不经传设计师共同创建

设计师们专注于简单美学的诠释流行元素运用自如

时尚 舒适 高品质

EDGII品牌的理念与追求

做出让每个人,无论其年龄或社会地位,都能穿上的时尚单品,看似虽非绝顶漂亮美艳,一旦试身,入其为 衣柜常备时尚服饰之心则油然而

生。

这是EDGII的时尚态度与坚持。

EDGII主营服饰和设计款式鞋履, 以皮草系列惊艳时装界

其设计巧糅大衣硬朗气,妙合奢华皮草柔软娇丽,实属大胆尝试,一澳洲冬季尚风潮由此风起云涌。2017年随即推出飞行服饰系列,续延衣柜必不可少的时尚单品概念,更声名鹤起。EDGII旗下拥有澳洲最时尚的皮毛雪地靴品牌EDGII UGG  

Edgii UGG

Edgii UGG澳洲设计师匠心之作品牌,覆了UGG的概念。UGG经典,更开创UGG尚新篇章。将温暖舒适与流行元素完美结合Edgii  UGG  2016秋冬系列一上市,即如旋风烈火,引爆澳洲尚界,圈粉吸睛速度可惊人。其中最目不忘的非小灰毛 莫属。  

一款有度的品牌Edgii  UGG既利用本地优势,又不拘一格,革新传统,其品牌理念更符合代人对简单美好生活的追求。双脚在冬日得到呵护同,拥有一份属于自己的特美丽,在温暖尚同时,表达自己的生活度。

Edgii UGG持每一双鞋都采用顶级天然双面澳洲A级棉羊皮毛,皮板和毛面作双面理,款式特具一格,既承澳洲本土豪特点,又融入国流行尚元素。EDGII有数千自主牧及当地最大制鞋工厂,年出口600多万皮毛一体的澳洲A级绵羊皮。 

The Story behind EDGII Brand      

 A masterstroke of fashion design from Australia 

Embodying the connotation of high-end label, trendy style and the latest fashion, EDGII is a brand committed to the concept of “wardrobe must-have fashion items” – a joint creation by six little known fashion designers in Australia.  

Designers’ focus on the simplicity of the aesthetics interpretation makes it possible for their masterly handling of fashion elements.  

“Trendy, Comfort and Quality” are the brand concept and vision on which EDGII positions itself.   

“Endeavor to let any age and demographic pick up and find his or her fashion items from EDGII collection – may not be that chic or sleek, but truly be the classic wardrobe staple.”  

This is the fashion attitude and goal pursued by EDGII.    

With style wear and designer footwear as its main line, the leather and fur fashion collection from EDGII proves to be a massive hit in the fashion industry. The seamless and ingenious blending of the military coat inspired masculine style with the feminie softness and luxury of fur and leather, an audacious attempt, set off a groundbreaking trend to the autumn and winter fashion season in Australia. Then it came another big wow moment in 2017 when the flight suit inspired fashion collection was introduced to further manifest the concept of “wardrobe must-have fashion items”. EDGII also owns its signature EDGII UGG brand - the most stylish and trendy UGG leather and fur snow boots in Australia.  

EDGII UGG

 Being an Australian designed UGG brand, EDGII UGG has completely altered the people’s perception that the traditional UGG is anything but stylish or trendy. Still in keeping with the classics features of UGG, EDGII UGG opens a new fashion chapter to this footwear line through the perfect fusion of the coziness and the fashion elements. The arrival of its 2016 autumn and winter season collections sparked such a fashion frenzy in Australia like a wild blaze spreading across the industry immediately followed by the swamping hits and social followings from the brand fans. Needless to say, the most impressive piece among the UGG fashion line is its legendary “Petit Fluffy”.

 As a fashion brand with its own attitude, EDGII UGG believes by revolutionizing the old tradition and taking advantage of the established local resources, its brand concept is further refined for consumers to pursue the simple but happy life in a modern society. Because of this, our feet are tender-lovingly cared in winter and our individual unique glamour is distinctly displayed. It is a fashion that blesses us with both the snugness and the individual’s expression of our life attitude.    

Without exception, every pair of EDGII UGG footwear is made of top quality Grade-A Australian twin-faced sheepskin after double-faced tanning process. Its statement design is inherited with the Australian outback style and enhanced by the trendy international fashion elements. EDGII owns hundreds of acres of sheep farmland and pasture and also the largest shoe factory in the regional area with the annual capacity of exporting more than six million pieces of Grade-A sheepskin.  

 

 

 

 

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